■ VIP guests and design industry leaders attended the 2024 CMF Open House fromApril 8 to 12    ■ Exhibits promoted innovative technology; trends in color, materials, andfinish (CMF) design, and augmented reality (AR) products for industrial sites   ■ Model Solution continues to expand partnerships with global companiessuch as Samsung Electronics, LG Electronics, Hyundai Motor Group, Amazon, andGoogle   Model Solution, a total hardware platform company and a subsidiary of Hankook& Company Group (formerly Hankook Tire Group), held its 2024 CMF Open Housefrom April 8 to 12 at its headquarters in Bucheon, South Korea.   The event showcased Model Solution’s achievements in its specialty field of color, materials, and finish (CMF)design. They incorporate the latest CMF trends as well as augmented reality (AR) and demonstrate the company’s globalcompetitiveness across the value chain to design industry leaders and clients such as Samsung Electronics, LGElectronics, and Hyundai Motor Group.   The guests at the event encountered themed exhibition areas, experience zones,and videos thatshowcase Model Solution’s unparalleled CMF technology and its expertise inprototypes and Contract Manufacturing (CM).   The areas displayed the outcome of a collaborative projectwith the world-renowned studio Chris Lefteri Design, which has worked with Model Solution since 2020 to convey the latest design industry trends and insights. This year’s theme is sustainability, and guests experienced eco-friendly materials such as master CMF trend packages and products aspart of a national project collaborated with the Korea Institute of Design Promotion. The exhibits featured CMF samples and CMFessential kits focused on mass production.       There were also opportunitiesto experience Model Solution’s latest industrial AR devices. MS-AR20SE, the ARhead-mounted display (AR HMD), developed in cooperation with a Korean ARsoftware company for use at industrial sites, is equipped with optical modules,a thermal imager, and lights to facilitate remote support and safetyinspections.   The product launch is scheduledin late 2024 for a monocular version of MS-AR20SE, after field tests at HankookTire & Technology’s plants in Geumsan, Korea, and in Tennessee, the UnitedStates. A binocular version, offering enhanced information and visibility, is currentlyin the development phase with testing anticipated to conclude by the end ofthis year.   To demonstrate the company’s innovativetechnology, another experience space simulated an at-home environment so guestscan enjoy games and videos in a cozy setting. This space was collaborated witha specialized simulator platform company, GAMA Co., Ltd.   “We hope this event inspirednew ideas,” said Model Solution CEO Byungil Woo. “It also showed that ModelSolution is an internationally competitive company, not just for prototypes butalso for AR devices and Contract Manufacturing (CM) products.”       Acclaimed for its innovation and technological excellence,Model Solution is a global hardware platform company with over 1,000partners throughout the world. These include automaker Hyundai Motor Group, aswell as technology powerhouses Google, Amazon, Samsung Electronics, and LGElectronics. Smartphones and laptops have driven Model Solution’s growth sinceits inception, and more recently it has identified AR, robotics, and medicaldevices as strategic areas for research and development.  

  ModelSolution participates in ‘MWC Barcelona 2024’, one of the largest IT Mobileexhibitions.   n  Model Solution showcased itslatest core technologies at MWC 2024, held in Barcelona, Spain.   n  The company is fostering AR,Robotics field as a future growth engine alongside efforts in IT and mobilebiz.       Seoul, South Korea, February 27, 2024 –Model Solution, a total hardware platform company and asubsidiary of Hankook & Company Group (formerly Hankook Tire Group), isparticipating in Mobile World Congress (MWC) 2024, the world’s largest ITmobile exhibition, in Barcelona, Spain, until February 29 (local time), showcasingits strategic businesses of IT, AR and robotics and to engage with new globalcustomers.   MWC is considered the world’s premier mobile trade showand, along with the Consumer Electronics Show (CES) in the U.S. and Germany’sIFA consumer electronics show, is one of the top three global tech events. Itprovides a platform for companies of all sizes, from industry giants tostartups, to introduce new technologies and products, offering insights intothe latest trends in technology and consumer electronics. It is also recognizedas a platform for showcasing future technologies across various fields,including the metaverse, AR, virtual reality (VR), and mobility.   During the show, Model Solution showcases its coretechnologies by displaying industrial augmented reality (AR) HMD (Head MountedDisplay) under development and the latest products such as drive units ofserving robot with improved autonomous driving performance and obstacleavoidance capabilities. Additionally, Model Solution also presents the resultsof various R&D projects that reflect the latest trends in CMF (Color,Materials & Finish), which is a specialized design area of Model Solution.   Model Solution’s AR HMD is specificallytailored for industrial use, characterized by its design, lightweight build,and usability. Unlike major tech firms that prioritize entertainment devices,Model Solution focuses on crafting industrial-grade equipment. The monoculardevice, optimized for remote support and safety inspections, is set to entermass production this year. Meanwhile, the development of the binocular model,which is aimed at enhancing user information and visibility, is targeted forcompletion by the end of the year.   Model Solution is developing AI drivenautonomous mobile robot to assist users to carry anything they want on any typeof road conditions indoor or outdoor. Model Solution’s robot platform allows diversapplications depending on mounted top modules such as delivery, patrol andwarehouse.   During the exhibition, Model Solution aims toestablish itself as a global innovative hardware platform company, showcasingto its capabilities across the entire value chain, from design, engineering,prototyping, production and contract manufacturing in consumer electronics,augmented reality and robotics.   “Alongside our work in the mobile industry,which has driven our company’s growth, we have also strategically embraced AR,robotics and medical devices as our core business area,” said Byungil Woo, CEOof Model Solution. “We are committed to ongoing investment in these areas tofoster them as major, sustainable drivers of future growth. Simultaneously, wewill continue to expand our sales & marketing initiatives in Europe.”