Model Solution hosts the 2024 CMF Open Houseœ

■ VIP guests and design industry leaders attended the 2024 CMF Open House fromApril 8 to 12    ■ Exhibits promoted innovative technology; trends in color, materials, andfinish (CMF) design, and augmented reality (AR) products for industrial sites   ■ Model Solution continues to expand partnerships with global companiessuch as Samsung Electronics, LG Electronics, Hyundai Motor Group, Amazon, andGoogle   Model Solution, a total hardware platform company and a subsidiary of Hankook& Company Group (formerly Hankook Tire Group), held its 2024 CMF Open Housefrom April 8 to 12 at its headquarters in Bucheon, South Korea.   The event showcased Model Solution’s achievements in its specialty field of color, materials, and finish (CMF)design. They incorporate the latest CMF trends as well as augmented reality (AR) and demonstrate the company’s globalcompetitiveness across the value chain to design industry leaders and clients such as Samsung Electronics, LGElectronics, and Hyundai Motor Group.   The guests at the event encountered themed exhibition areas, experience zones,and videos thatshowcase Model Solution’s unparalleled CMF technology and its expertise inprototypes and Contract Manufacturing (CM).   The areas displayed the outcome of a collaborative projectwith the world-renowned studio Chris Lefteri Design, which has worked with Model Solution since 2020 to convey the latest design industry trends and insights. This year’s theme is sustainability, and guests experienced eco-friendly materials such as master CMF trend packages and products aspart of a national project collaborated with the Korea Institute of Design Promotion. The exhibits featured CMF samples and CMFessential kits focused on mass production.       There were also opportunitiesto experience Model Solution’s latest industrial AR devices. MS-AR20SE, the ARhead-mounted display (AR HMD), developed in cooperation with a Korean ARsoftware company for use at industrial sites, is equipped with optical modules,a thermal imager, and lights to facilitate remote support and safetyinspections.   The product launch is scheduledin late 2024 for a monocular version of MS-AR20SE, after field tests at HankookTire & Technology’s plants in Geumsan, Korea, and in Tennessee, the UnitedStates. A binocular version, offering enhanced information and visibility, is currentlyin the development phase with testing anticipated to conclude by the end ofthis year.   To demonstrate the company’s innovativetechnology, another experience space simulated an at-home environment so guestscan enjoy games and videos in a cozy setting. This space was collaborated witha specialized simulator platform company, GAMA Co., Ltd.   “We hope this event inspirednew ideas,” said Model Solution CEO Byungil Woo. “It also showed that ModelSolution is an internationally competitive company, not just for prototypes butalso for AR devices and Contract Manufacturing (CM) products.”       Acclaimed for its innovation and technological excellence,Model Solution is a global hardware platform company with over 1,000partners throughout the world. These include automaker Hyundai Motor Group, aswell as technology powerhouses Google, Amazon, Samsung Electronics, and LGElectronics. Smartphones and laptops have driven Model Solution’s growth sinceits inception, and more recently it has identified AR, robotics, and medicaldevices as strategic areas for research and development.  

April 19, 2024

Model Solution participates in ‘MWC Barcelona 2024’, one of the largest IT Mobile exhibitions.œ

  ModelSolution participates in ‘MWC Barcelona 2024’, one of the largest IT Mobileexhibitions.   n  Model Solution showcased itslatest core technologies at MWC 2024, held in Barcelona, Spain.   n  The company is fostering AR,Robotics field as a future growth engine alongside efforts in IT and mobilebiz.       Seoul, South Korea, February 27, 2024 –Model Solution, a total hardware platform company and asubsidiary of Hankook & Company Group (formerly Hankook Tire Group), isparticipating in Mobile World Congress (MWC) 2024, the world’s largest ITmobile exhibition, in Barcelona, Spain, until February 29 (local time), showcasingits strategic businesses of IT, AR and robotics and to engage with new globalcustomers.   MWC is considered the world’s premier mobile trade showand, along with the Consumer Electronics Show (CES) in the U.S. and Germany’sIFA consumer electronics show, is one of the top three global tech events. Itprovides a platform for companies of all sizes, from industry giants tostartups, to introduce new technologies and products, offering insights intothe latest trends in technology and consumer electronics. It is also recognizedas a platform for showcasing future technologies across various fields,including the metaverse, AR, virtual reality (VR), and mobility.   During the show, Model Solution showcases its coretechnologies by displaying industrial augmented reality (AR) HMD (Head MountedDisplay) under development and the latest products such as drive units ofserving robot with improved autonomous driving performance and obstacleavoidance capabilities. Additionally, Model Solution also presents the resultsof various R&D projects that reflect the latest trends in CMF (Color,Materials & Finish), which is a specialized design area of Model Solution.   Model Solution’s AR HMD is specificallytailored for industrial use, characterized by its design, lightweight build,and usability. Unlike major tech firms that prioritize entertainment devices,Model Solution focuses on crafting industrial-grade equipment. The monoculardevice, optimized for remote support and safety inspections, is set to entermass production this year. Meanwhile, the development of the binocular model,which is aimed at enhancing user information and visibility, is targeted forcompletion by the end of the year.   Model Solution is developing AI drivenautonomous mobile robot to assist users to carry anything they want on any typeof road conditions indoor or outdoor. Model Solution’s robot platform allows diversapplications depending on mounted top modules such as delivery, patrol andwarehouse.   During the exhibition, Model Solution aims toestablish itself as a global innovative hardware platform company, showcasingto its capabilities across the entire value chain, from design, engineering,prototyping, production and contract manufacturing in consumer electronics,augmented reality and robotics.   “Alongside our work in the mobile industry,which has driven our company’s growth, we have also strategically embraced AR,robotics and medical devices as our core business area,” said Byungil Woo, CEOof Model Solution. “We are committed to ongoing investment in these areas tofoster them as major, sustainable drivers of future growth. Simultaneously, wewill continue to expand our sales & marketing initiatives in Europe.”  

March 13, 2024

Model Solution participates in ‘MD&M West 2024,’ the largest medical device exhibitions in the U.S.œ

  Model Solutionparticipates in ‘MD&M West 2024,’ the largest medical device exhibitions inthe U.S.   n  ModelSolution showcased its latest medical devices at MD&M West 2024 n  Thecompany is thriving in the medical device industry       Seoul, South Korea, February 8, 2024 – ModelSolution, a total hardware platform company and a subsidiary of Hankook &Company Group (formerly Hankook Tire Group), participated in the Medical Design& Manufacturing West 2024 (MD&M West) event held in Anaheim, U.S., showcasingits latest medical devices and garnering attention from the marketrepresentatives in attendance.   MD&M West, which is known the largest medical deviceexhibitions in the U.S., provides a platform for companies to exchangeinformation on the latest technologies, trends, products, and services in themedical and manufacturing industries. The event aims to promote innovation anddevelopment in the global medical device industry.   At the exhibition, Model Solution showcased cutting-edgemedical device products that seamlessly integrate the company’s innovativetechnology. The company plans to expedite its entry into the global medicaldevice market by presenting itself to industry stakeholders as a dynamic globalhardware platform company that covers the entire value chain – including design,engineering, prototyping, CNC machining, 3D printing, injection molding andcontract manufacturing.   “The global medical device industry, which has shown rapidgrowth since the COVID-19 pandemic, is one of our company’s core strategicindustries,” said Byungil Woo, CEO of Model Solution. “Model Solution will activelypursue a business expansion strategy along with substantial investment inresearch and development, all aimed at ongoing, sustainable growth.”   Prioritizing the development of cutting-edge medical devicesas a key strategic objective, Model Solution has been building its capabilitiesin the field as a major future growth engine, alongside other efforts – such asaugmented reality (AR) and robotics – that are continuing to drive sustainable growthand success for the company.  

February 21, 2024

Model Solution participates in 2023 Korea Industrial Technology R&D Expo to strengthen its position in global AR device marketœ

Model Solution showcased industrial augmented reality (AR) devices at the Industrial Technology R&D Exhibition until December 8 The MS-AR20SE, uniquely blending design and specialized functions for industrial settings, is set for mass production and market release in 2024 Model Solution fosters industrial AR devices as a major driver of future growth along with the prototype business       Seoul, South Korea, December 13, 2023 – Model Solution, a one-stop hardware (H/W) platform company and a subsidiary of Hankook & Company Group (formerly Hankook Tire Group), participated in the ‘2023 Korea Industrial Technology R&D Expo’ at COEX in Seoul, South Korea from December 6 to 8 and featured the unveiling of its cutting-edge industrial augmented reality (AR) devices.   Organized by the Ministry of Trade, Industry and Energy, the 2023 Korea Industrial Technology R&D Expo stands as Korea’s premier R&D technology exhibition. Celebrating its 30th anniversary this year, the event showcased the achievements of industrial technology innovation projects and facilitated the exchange of strategies for future technology development.   At the exhibition, Model Solution presented ‘MS-AR20SE,’ an industrial AR head-mounted display (HDM) developed completely in-house from design to engineering, to promote its technology and target the market for the latest industrial AR devices.   The MS-AR20SE is designed to optimize usability by prioritizing core functions essential for industrial fields, in addition to its focus on design and lightweight features. It is equipped with a monocular optical module, thermal imaging camera, lantern, and power bank, making it suitable for versatile applications such as safety diagnostics, facility management and training, and remote support.   The company intends to commence mass production for the commercial product in 2024 following field tests at Hankook Tire’s Daejeon plant in Korea and its Tennessee plant in the U.S. Furthermore, it has been accelerating the development of binocular AR devices from the second half of this year and aims to complete by the end of 2024.   “The competition among global big tech companies to develop AR headsets has been intensifying,” said Byungil Woo, CEO of Model Solution. “Rather than directly competing with big tech companies, Model Solution will ramp up research and development targeting the industrial AR device market, which has the potential to create a niche market.”   Model Solution has identified the development of industrial AR devices as a key strategic task since 2021. The company is fostering this area as a major driving force that will lead the company’s future growth along with the prototype business which serves as the company’s cash cow. Amid the uptick in global companies entering the market, Model Solution sees great potential in successfully securing its competitiveness in industrial devices over personal entertainment devices, which has been the focus of other companies.   Based on several years of expertise in the prototype business, Model Solution is heading towards a development phase that could successfully differentiate the company from competitive products by focusing on performance that meets the needs of the field – such as lightweight, excellence in wearability, visibility, duration, and operability.  

December 14, 2023

Model Solution holds an award ceremony for its Model One Award (MOA) project with Hongik Universityœ

MOA is designed to support students in creating high-quality prototypes with the help of Model Solution technologies Established in 2016, MOA has carried out numerous collaborative projects with prestigious universities in the United States and Korea At the ceremony for MOA 2023, modular and companion robots designed for work in space took home the main awards       Seoul, Korea, October 30, 2023 – Model Solution, a one-stop hardware (H/W) platform company and a subsidiary of Hankook & Company Group (formerly Hankook Tire Group), held an award ceremony of its Model One Award (MOA), an industry and academic cooperation project carried out alongside students of Hongik University’s Department of Industrial Design.   The MOA project is run by Model Solution and aims to support the development of creative and innovative design concepts conceived by college students. Focusing on those majoring in subjects related to state-of-the-art industrial design at home and abroad, MOA helps turn new ideas into “Hi-Fidelity Prototype”. The project has been sponsoring industrial design students at leading universities in the United States and Korea since it began in 2016 as part of Model Solution’s social contribution efforts.   MOA provides free support to students as they implement their design ideas into prototypes that meet the high completion standards of commercial products. The program also helps students acquire field experience as they partake in different aspects of the production process.   This year, MOA took place under the theme of developing devices that could, in the future, be utilized in space. From among all the concepts entered into the project, a modular robot “NOVA” and a companion robot “LAIKA” received special honors for their uniqueness and potential.   NOVA, the first of the award-winning concepts, is a modular robot designed to assist humans living in space-based environments. In these contexts, NOVA would act as a service robot that can be used for different functions in different areas, helping its users as they move freely in and out of space facilities and bases. Beyond this, leveraging a driving robot platform developed by Model Solution, the NOVA prototype was developed to be fully drivable.   The second winning entry, “LAIKA,’ is also a robot prototype. Built to accompany humans in space and support their lives there, LAIKA monitors users’ health and provides companionship, designed to be friendlier and more personable in appearance than the more dominant perception of robots as mechanical and four-legged.   Through projects like MOA, Model Solution plans to continue to seek out and foster the future global talents who will lead tomorrow’s industrial design innovations.  

October 30, 2023