Model Solution Wins Red Dot Design Award, Underscoring Its Design Excellence
May 11, 2026
■ Demonstrates TSB capabilities spanning design, engineering, prototyping, and mass production ■ Industrial AI Smart Goggles recognized for comfort, intuitive usability, and refined form factor ■ Achievement reflects Chairman Cho Hyunbum’s design-driven management philosophy and continued recognition at global design awards Model Solution Co., Ltd., a Global Innovation Hardware Platform Company of Hankook & Company Group led by Chairman Cho Hyunbum, announced that its industrial AI Smart Goggles have been named a winner in the Product Design category at the Red Dot Design Award 2026. The Red Dot Design Award is one of the world’s three most prestigious design awards, alongside Germany’s iF Design Award and the U.S. IDEA. The award recognizes outstanding products based on a comprehensive evaluation of innovation, aesthetics, functionality, and usability. The award-winning AI Smart Goggles are being developed as part of the Advanced XR Device and Integrated Component Technology Development Project for Spatial Computing, supported by the Korea Evaluation Institute of Industrial Technology, or KEIT, under the Ministry of Trade, Industry and Energy. Model Solution is participating as the lead organization for Sub-project 1, overseeing ergonomic design, hardware development, and prototype production. The product was recognized for combining the practicality and durability required in industrial environments with enhanced wearing comfort and intuitive usability. It was also highly evaluated for moving beyond the conventional rugged image of industrial devices, achieving a balanced design that integrates refined aesthetics with a field-oriented user experience. Model Solution views design not merely as external styling, but as a core element that integrates user experience with manufacturing feasibility. Through its Total Solution Business, or TSB, model, the company connects the entire hardware development process from initial concept planning and design to engineering, prototyping, and mass production. This integrated approach enables Model Solution to enhance product aesthetics, technical completeness, and production feasibility simultaneously. Leveraging these integrated hardware platform capabilities, Model Solution continues to expand collaboration opportunities in the global market. The company is currently carrying out multiple projects in the medical device and beauty device sectors with global customers, particularly in the United States, and is strengthening its role as a partner capable of turning customer ideas into market-ready products. Model Solution has also continued to strengthen its expertise in CMF (Color, Material, and Finish). Since 2020, the company has operated its CMF Lab, where it explores the latest industrial design trends and material application cases. Through initiatives such as the Seoul Design Festival and the 2024 CMF Open House, Model Solution has showcased its CMF-driven design outputs and R&D achievements, demonstrating its ability to extend design beyond visual differentiation into practical product application and customer proposal capabilities. In addition, Model Solution provides customized solutions throughout the product commercialization process based on its integrated design-engineering-prototyping-mass production model. Its ability to comprehensively address design differentiation, structural integrity, manufacturability, and quality stability is one of the company’s key competitive strengths. This achievement also reflects Hankook & Company Group Chairman Cho Hyunbum’s design-driven management philosophy, which emphasizes innovation through design and technology. Model Solution previously won Winner awards at Germany’s iF Design Award in 2021 for its monocular AR HMD and e-Scooter. With this latest Red Dot Design Award recognition, the company has once again demonstrated its global competitiveness in hardware design and development. Yoo Hyung-min, CEO of Model Solution, said, “This award is meaningful not only because a single product has been recognized for its design excellence, but also because it validates the design-centered, integrated hardware development capabilities that Model Solution has consistently built over the years. We will continue to seamlessly integrate our design capabilities, including CMF, with engineering, prototyping, and mass-production execution to further strengthen our differentiated value as a total hardware solution company that transforms customer ideas into market-ready products.”