Model Solution Embarks on National Project for ‘Hyper-Personalized Personal Mobility Service Design Development’œ

■ Participating in Korea’s ₩6 billion Design Innovation Capability Enhancement Program, part of the 2025 Design Industry Technology Development initiative ■ 33-month dedicated R&D on personal mobility solutions, focusing on scenario-based design, personalized content, and new form factors ■ Leading hardware development through proprietary manufacturing platforms and advanced mobility engineering capabilities Model Solution Co., Ltd., a global innovative hardware platform company and an affiliate of Korea & Company Group, has officially launched a national project titled “Hyper-Personalized Personal Mobility Service Design Development.”    This project is part of the 2025 Design Industry Technology Development Program supervised by the Korea Evaluation Institute of Industrial Technology (KEIT), and falls under the ₩6 billion Design Innovation Capability Enhancement Project. Model Solution will lead Task 8 of the 13 designated subprojects, receiving approximately ₩1.7 billion in R&D funding over 33 months.    The company aims to develop personalized mobility services that reflect individual driving purposes, user behavior patterns, and various indoor and outdoor environments. Key development areas include:     • Environment- and scenario-based design     • Development of personalized content tailored to user needs     • New form factor designs optimized for weight reduction, accessibility, and intuitive operation    The project will be carried out in collaboration with design firm BKID and the Industry-Academia Cooperation Foundation at Hanyang University, led by Professor Kang Chang-mook. Model Solution will take the lead in hardware development by leveraging its proprietary integrated manufacturing systems and mobility engineering expertise, while working with partners to ensure technical robustness.    To address social changes such as population aging and increasing demand for individual transportation, the project also includes the development of public-integrated designs. These will explore integration with infrastructure such as public transit and healthcare facilities, aiming to enhance mobility for transportation-disadvantaged populations and promote sustainable urban mobility.    From a UX (User Experience) perspective, the focus will be on enhancing operational convenience, intuitive information recognition, and driving safety.    Final products will undergo field testing at welfare and medical institutions to validate their effectiveness, and strategies will be developed for both domestic and international expansion using the company’s existing partner network.    In parallel, Model Solution is also developing smart actuator technology applicable to personal mobility drive systems. These actuators are being developed using Axial Flux Permanent Magnet (AFPM) motors, with scalability designed for broader applications such as robotics and next-generation mobility devices.    “This project is centered on designing mobility solutions tailored to the characteristics and needs of individual users,” stated Byung-il Woo, CEO of Model Solution. “By leveraging Model Solution’s integrated capabilities in product planning, design, and manufacturing, we aim to introduce a next-generation personal mobility platform that embodies both inclusivity and technological competitiveness.”    

July 18, 2025

Model Solution Participates in National Project to Develop High-Performance XR Devicesœ

■  Leading XR device development within a national project worth KRW 20.7 billion ■  Aiming to develop industrial XR devices at a commercial-ready level   Model Solution, a Global Innovation Hardware Platform Company and an affiliate of Hankook & Company Group, will participate in a national R&D project to develop high-performance XR devices.   This national project, titled “Advanced XR Device and Component Integrated Technology Development for Spatial Computing,” is overseen by the Korea Institute for Advancement of Technology (KIAT) under the Ministry of Trade, Industry and Energy, with a total budget of KRW 20.7 billion across three sub-projects.   Model Solution will lead ‘Task 1: Development of High-Performance XR Devices for Industrial Applications’. The company will receive approximately KRW 4.5 billion in R&D funding over 45 months and collaborate with the Korea Optical Industry Agency (KOIA).   This initiative aims to accelerate digital transformation in industrial settings using spatial computing technology, while strengthening Korea’s global competitiveness in the XR device market.    Model Solution’s goal is to develop XR devices suitable for industrial use at a commercial-ready level. Key development objectives include: • Lightweight design • Ergonomic form factor • High-resolution visual output • Extended operational time • Integration of advanced AI features • Seamless connectivity with enterprise systems • Voice-controlled, hands-free operation   By incorporating these features, the company seeks to ensure usability, safety, reliability, and durability.   Byung-il Woo, CEO of Model Solution, said, “This national project reaffirms our company’s technological leadership and commercialization capabilities in the field of industrial XR and AR devices. We will continue to grow as a global innovation leader by developing high-performance XR/AR solutions tailored to industrial applications.”   Since 2021, Model Solution has identified industrial AR device development as a core strategic initiative. In 2024, the company launched the MS-AR20SE, a monocular AR HMD (head-mounted display).   Currently, the company is jointly developing AI-based smart goggles with AI and XR tech company VIRNECT, targeting commercial release in the second half of the year.   Model Solution continues to showcase its innovative AR technologies at major global IT exhibitions, including CES, MWC, IFA, and GITEX.    

June 12, 2025

Model Solution Participates in MWC 2025, the World’s Largest Mobile Exhibitionœ

Model Solution Co., Ltd., a global innovation hardware platform company and a subsidiary of Hankook & Company Group, will participate in MWC 2025.    MWC (Mobile World Congress) is the world's largest mobile technology exhibition, taking place in Barcelona, Spain, from March 3 to March 6 this year. The event gathers global mobile and IT companies, including AI, metaverse, AR/VR, and mobility leaders, as well as numerous startups, offering a comprehensive view of cutting-edge technologies and the latest trends.   Aligning with this year’s MWC theme of "Converge" and "Connect," Model Solution will showcase innovative and differentiated solutions that integrate AI, robotics, and augmented reality.   The company will showcase Hycore’s ‘AI-powered autonomous personal mobility’, a product developed with Model Solution’s design and engineering expertise. Additionally, Model Solution will present the ‘AI Smart Goggles’, co-developed with AI and XR technology specialist Virnect.    These AI Smart Goggles are designed to enable smart factory operations using digital twin technology. Optimized for semiconductor and medical device manufacturing environments, which require cleanroom conditions, the goggles provide enhanced stability in complex work settings through AR software integration. The AI guidance system helps reduce work time and errors, while offering real-time data processing and remote support capabilities. This innovation has been recognized with the CES 2025 Innovation Award and is set for an official launch in the second half of the year.   "We are expanding our R&D capabilities by strengthening our high-tech workforce and accelerating the development of AI-based advanced robotics, AR devices, and medical robots,” said Byung-il Woo, CEO of Model Solution. “By integrating these technologies, we aim to maximize synergy and enhance our global competitiveness."   Meanwhile, Model Solution has been consistently participating in major global tech exhibitions, including CES, IFA, and GITEX, showcasing AI-driven robotics and AR devices. Through these efforts, the company continues to solidify its position as a global leader in innovative technology.    

March 13, 2025

Model Solution participates in ‘MD&M West 2025,’ the largest medical device exhibition in U.S.œ

Model Solution, a total hardware platform company and a subsidiary of Hankook & Company Group, participated in the Medical Design & Manufacturing West 2025 (MD&M West) exhibition, held in Anaheim, U.S., until February 6 (local time).   MD&M West is one of the largest medical device exhibitions in the U.S., serving as a platform for exchanging information on the latest technologies, trends, products, and services in the medical and manufacturing industries. The event plays a key role in promoting innovation and development in the global medical device industry.   Since 2017, Model Solution has consistently participated in MD&M West to identify key medical device clients in the U.S., gain insights into the latest market trends, and actively expand into the medical device industry—one of the company's key strategic growth areas.   At this year’s MD&M West, Model Solution showcased its cutting-edge medical device products that incorporate the company's innovative technology, as well as its AR (Augmented Reality) HMD (Head-mounted Display), a cutting-edge device that has been gaining attention as a key technology for future industries. Notably, medical devices integrated with AR technology are emerging as a major trend in the market.   Byung-il Woo, CEO of Model Solution, stated, "Model Solution has been preparing for this market change through years of research and development. We plan to soon complete the development of our own product that integrates AR and medical devices and launch it in the market.”   Model Solution has recently opened an R&D center and expanded its team of advanced R&D professionals to strengthen its product development capabilities in the fields of medical devices, AR, and robotics. The company has also expanded its ISO Class 7 Cleanroom facilities to further enhance its manufacturing capabilities as a specialized Contract Manufacturer (CM) for medical devices.    

February 07, 2025

Model Solution Signs MOU with Advanced Materials Company Graphene Squareœ

Model Solution, a total hardware platform company and a subsidiary of Hankook & Company Group (formerly Hankook Tire Group), signed a Memorandum of Understanding (MOU) with advanced materials company Graphene Square Co., Ltd. (CEO Hong Byung-hee) on January 22. The MOU focuses on the development and production of innovative electronic devices utilizing graphene.   Graphene Square, founded in 2012 by Professor Hong Byung-hee of Seoul National University’s Department of Chemistry, is a leading advanced materials company. It has been focusing on the mass production and commercialization of graphene, often called the "material of dreams" due to its strength—200 times that of steel—and exceptional electrical conductivity. The company holds proprietary patented technology for continuous production of graphene using large-scale chemical vapor deposition (CVD).   In particular, Graphene Square's 'Cordless Transparent Graphene Cooker', which Model Solution participated in the development process, allows users to see the cooking process through the transparency of graphene, and optimizes the mid-infrared wavelength to enhance the natural flavors of ingredients.   By replacing the heating element with graphene, it can cook with half the power (600W) compared to a conventional cooker. It also features modular, detachable upper and lower heaters and a battery, making it versatile for various applications. Additionally, its eco-friendly design minimizes electromagnetic wave emissions.   Thanks to these innovations, the cooker was named one of Time Magazine’s Best Inventions of the Year and a recipient of the 2024 CES Innovation Award.   Through this agreement, the two companies plan to establish a framework for collaboration and information sharing in developing and producing innovative electronic devices using graphene for mutual benefit. By combining their cutting-edge technologies and expertise, they aim to accelerate the development of innovative products in various industries including electronics, energy, medical, and home appliances, significantly enhancing their global competitiveness.   "This partnership with Graphene Square marks an important milestone in combining the innovative technologies of both companies to secure a competitive edge in the global market,” said Byungil Woo, CEO of Model Solution. “We look forward to providing new value to our customers in various industries with graphene-based innovative products based on energy efficiency and functionality.”   Meanwhile, Model Solution has been recognized for its industry-leading technology as an innovative hardware platform company with partnerships with more than 1,000 global companies, including Samsung Electronics, LG Electronics, Hyundai Motor Group, Google, and Amazon. In addition to the mobile industry, which has been driving the company's growth, Model Solution has been actively investing in R&D and partnerships with companies specializing in augmented reality (AR), artificial intelligence, and robotics to foster its future core businesses.         

January 24, 2025