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February 25, 2020

Hankook Technology Group's Model Solution Opens 'CMF LAB' to Demonstrate Industrial Design Trends
Hankook Technology Group’s Model Solution Opens‘CMF LAB’ to Demonstrate Industrial Design Trends ◦ Lab introduces latest trends in Color, Materials,and Finish (CMF) with Model Solution’s own insight and interpretation ◦ Launches 'CMF Package Box' in collaboration withthe global design studio 'Chris Lefteri Design' Seoul, Korea, Feb 24, 2020 – Hankook Technology Group's state-of-the-artprototype and production solution company Model Solution (CEO Woo Byungil) announcedthat it has opened its ‘CMF LAB,’ which introduces the latest industrial designtrends and demonstrates applications of various materials in differentproducts. The CMFLAB, located at the headquarters of Model Solution, is a space that introducestrends in society and industry across three key elements of design: color,material and finish. The lab has been built to provide inspiration for productdevelopment with Model Solution’s unique and leading insight andinterpretation. The CMFLAB consists of six different sections, including ‘Mega Trend,’ ‘Model SolutionInsight,’ ‘Generals CMF and Unique CMF,’ ‘Color District,’ and ‘Discovery’.Each section displays a variety of design elements related to CMF, from thelatest design trends, Pantone color trends, insight and ideas from Model Solutions,to leading projects. Model Solution plans to utilize the CMF LAB as a strategicstepping stone for new business expansion. Inaddition to the opening of CMF LAB, the company will work with world-renownedBritish design studio ‘Chris Lefteri Design’ to produce a ‘CMF Package Box’featuring colors, materials and finishes of the latest trend. The CMFPackage Box will showcase the two companies' expertise across a wide range ofdesign processes, ranging from predicting future design trends, to choosingcolors, materials and finishes, to making packages, and will be used to presentinsight and inspiration for future trends to designers and companies. ChrisLefteri Design is a material expert design studio run by the renowned materialdesigner Chris Lefteri, supporting designers who are considering colors,materials and finishes at the center of the design process and using materialscreatively. The studio provides material consulting services to the world'sleading multinational companies in various fields, including the automobile,electronics and sports industries. HankookTechnology Group acquired Model Solution in May 2018 to expand the group'sbusiness model and has set out to strengthen its competitiveness as aninnovative company to secure the group's inorganic growth and future growthengines. The opening of the CMF Lab is part of Model Solution’s expansion inboth product development and mass production, as it grows into a total solutioncompany through its cutting-edge technology and one-stop solution platform toplay a key role in securing future growth engines.
December 05, 2019

2019 Model Production Support for Hongik University Industrial Design Department Graduation Exhibition Project Sponsorship
Hongik University Graduation ProductDevelopment Support Model Solution has sponsored productionof a prototype mock-up model that's to be exhibited at the 2019 graduationexhibition of Hongik University department of industrialdesign for the first time this year. Model Solution has been discovering andsupporting industrial design students with talent from around the world throughMOA (Model One Award), and furthermore has planned this project to provide moreexperience and opportunity to students with potential by expanding MOA todomestic ground. Pictured provided by｜Model Solution First supportedworkpiece, "Cascade", was an interesting design suggestion thatfeatures cabin type mobility for showers and relaxation with self-driving andfuturistic design concept. The second piece, "Slider" addsAR console function to standard personal mobility, suggesting unique conceptthat's beyond simple means of transportation by adding fun SupportedProducts For HongikUniversity Graduation Exhibition HongikUniversity Kim Ye-Ji student's ‘Slider’(left), HongikUniversityKim Ji-Won, Park Jung-Bae, Choi Won-JoonStudents' ‘Cascade’(right) -Supervisor Hwan Sung-Gull. Photos provided by｜ModelSolution Participants of MOA support project hasearned previous opportunities and experience that can realize their designintention through cooperation with Model Solution. - From the interview [What was the most memorable momentduring the project with Model Solution team?] “Cascade” Park Jung-Bae : That wouldbe the first time reviewing the 3D model. Model Solution teamencouraged us to push it to the limit as long as it's not hurting the designintention since realizing the designer'sintention is most crucial. That was the most memorable moment. [Have you known about the companyModel Solution?] “Cascade” Kim Ji-Won: We already knew about the company sincewe did the study trip to Model Solution during the 3rd year of university. Myprofessor introduced the company as one of the most popular prototype companythat can provide the highest quality products in the entire country. It’s sofascinating to do the project with company like this. Model Solution is planning to support"Global Design Project" based on MOA by planning and preparingvarious programs to support and discover future leaders who will be leadinginnovational product design.
August 30, 2019

Model Solution launches a brand new website.
Model Solution launches a brand new website. Model Solution has completely changed its look and feel of its corporate website to reflect new changes happening at the company. The new website is more visually attractive, more user friendly and more responsive. You can learn better about Model Solution's one stop solution services and core competencies. Model Solution plans to use this new website as a platform to roll out various digital marketing activities in the near future.
August 21, 2019

Model Solution announces its 2019 Model One Award winners
Model Solution announces its 2019 Model One Award winners Model Solution has announced thatit will continue to sponsor its Model One Award (MOA) in 2019. This year, MOA willbe held at the International Design Conference (IDC), annual event organized by IndustrialDesigners Society of America (IDSA), which runs from August 21 to 24 in Chicago. Model Solution has sponsored thisspecial award program for the fourth consecutive year since 2016 as a part of itsefforts to recognize and support talented industrial design university students to realize theirinnovative design concepts. The winners of MOA 2019 are twostudents from Arizona State University (ASU) and University of Illinois Urbana-Champaign (UIUC). The first winner, Seyla Muise of ASU, has come up with a very unique and interesting design concept about “Air Purifier”. This design focuses on 360 degrees air distribution to allow a more efficient and sustainable cooling system. The second winner, Adele Rehkemper of UIUC, created a challenging design concept about “LP Player”. This design concept was derived from the idea to utilize a mixture of natural materials for the record player, reminding people of ritual of listening to music in analog audio quality with 2019 ambiance. These student winners through collaboration with Model Solution have gained valuable experience in creating high fidelity appearance models, turning their design ideas into reality. Model Solution is committed to finding ways to collaborate with future design leaders who would lead innovative product designs. Model Solution plans to continue to support “global design projects” in collaboration with some of the best universities around the world in industrial design field. (Air Purifier by Seyla Muise, Arizona State University – 2019 MOA winner) (LP Player by Adele Rehkemper, University of Illinois Urbana Champaign – 2019 MOA winner) [List of Model One Award winning universities from 2016 to 2019] Arizona State University, College of Creative Studies, Detroit College for Creative Studies, Metropolitan State University of Denver, NC State University, Purdue University, The Ohio State University, University of Houston, University of Illinois Urbana-Champaign, University of NotreDame
July 11, 2019

MIT Media Lab Project Collaboration
MIT Media Lab Project Collaboration For two days, from July 10th to 11th, 2019, students andresearch associates from MIT Media Lab visited Model Solution to discuss abouttheir product development collaboration with Model Solution’s engineers. First, Patrick and David's team, who is conducting research atMIT Media Lab, expressed the desire to produce smart glasses fitted withsensors and an LED. In particular, the team asked Model Solution about how tomake smart glasses that even when fitted with a PCB that features three typesof sensors and an LED, look the same as ordinary glasses. Model Solutionsuggested two methods, either using a heat-resistant flexible PCB to preventthe melting of the PCB during the molding of the product, or injection-moldingthe exterior part and letting it cover the PCB. The team currently plans tocomplete a CAD design based on the feedback and then discuss the next steps inthe project with Model Solution. In addition, Ken Takaki, a student at the University of Tokyo incollaboration with MIT Media Lab, discussed his problems concerning thedevelopment of smart glasses specifically designed for people who cannot hearin one ear. In particular, Ken wanted to solve the problem of the dislocationof special smart glasses’ inserts during their molding. These inserts consistof machined metal rods, wires, and a PCB inserted into the special smartglasses during their manufacture. Model Solution suggested modifications to theCAD design based on its diverse experience and expertise, and the company’sInternal Processed Metal Rod Mock-up Division is currently putting an improvedversion of the product into production. This project is part of Model Solution’s strategy to be more involvedwith top universities around the world to support students to realize theircreative ideas. ModelSolution did not stop at simply producing prototypes based on the students’ideas, but also explored the possibility of their prototypes being brought tomarket. Based on this experience, Model Solutionplans to expand its business in the future to grow into a successful start-up incubator. MIT Media Lab and Model Solution are in discussion to furtherexpand their collaboration on MIT students’ start-up projects.

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