■ VIP guests and design industry leaders attended the 2024 CMF Open House fromApril 8 to 12    ■ Exhibits promoted innovative technology; trends in color, materials, andfinish (CMF) design, and augmented reality (AR) products for industrial sites   ■ Model Solution continues to expand partnerships with global companiessuch as Samsung Electronics, LG Electronics, Hyundai Motor Group, Amazon, andGoogle   Model Solution, a total hardware platform company and a subsidiary of Hankook& Company Group (formerly Hankook Tire Group), held its 2024 CMF Open Housefrom April 8 to 12 at its headquarters in Bucheon, South Korea.   The event showcased Model Solution’s achievements in its specialty field of color, materials, and finish (CMF)design. They incorporate the latest CMF trends as well as augmented reality (AR) and demonstrate the company’s globalcompetitiveness across the value chain to design industry leaders and clients such as Samsung Electronics, LGElectronics, and Hyundai Motor Group.   The guests at the event encountered themed exhibition areas, experience zones,and videos thatshowcase Model Solution’s unparalleled CMF technology and its expertise inprototypes and Contract Manufacturing (CM).   The areas displayed the outcome of a collaborative projectwith the world-renowned studio Chris Lefteri Design, which has worked with Model Solution since 2020 to convey the latest design industry trends and insights. This year’s theme is sustainability, and guests experienced eco-friendly materials such as master CMF trend packages and products aspart of a national project collaborated with the Korea Institute of Design Promotion. The exhibits featured CMF samples and CMFessential kits focused on mass production.       There were also opportunitiesto experience Model Solution’s latest industrial AR devices. MS-AR20SE, the ARhead-mounted display (AR HMD), developed in cooperation with a Korean ARsoftware company for use at industrial sites, is equipped with optical modules,a thermal imager, and lights to facilitate remote support and safetyinspections.   The product launch is scheduledin late 2024 for a monocular version of MS-AR20SE, after field tests at HankookTire & Technology’s plants in Geumsan, Korea, and in Tennessee, the UnitedStates. A binocular version, offering enhanced information and visibility, is currentlyin the development phase with testing anticipated to conclude by the end ofthis year.   To demonstrate the company’s innovativetechnology, another experience space simulated an at-home environment so guestscan enjoy games and videos in a cozy setting. This space was collaborated witha specialized simulator platform company, GAMA Co., Ltd.   “We hope this event inspirednew ideas,” said Model Solution CEO Byungil Woo. “It also showed that ModelSolution is an internationally competitive company, not just for prototypes butalso for AR devices and Contract Manufacturing (CM) products.”       Acclaimed for its innovation and technological excellence,Model Solution is a global hardware platform company with over 1,000partners throughout the world. These include automaker Hyundai Motor Group, aswell as technology powerhouses Google, Amazon, Samsung Electronics, and LGElectronics. Smartphones and laptops have driven Model Solution’s growth sinceits inception, and more recently it has identified AR, robotics, and medicaldevices as strategic areas for research and development.